What Caused Country Sales To Go Down in 2015?

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The news wasn’t all that great for country music in 2015.

The large, devoted country music fan base that is ravenous about attending shows, dedicated to supporting artists, and proudly wears merchandise of their favorite musicians didn’t attend, support or buy as much in 2015 and that hurt music sales overall.

Country music is often touted as being one of the highest performing music genres in music sales, and is especially dominant in CD formats. In 2015, those typically high sales dropped an astonishing 12-16% compared to the prior year. CD and album sales, which is where country music is usually miles ahead of other genres, found itself on the sad end of a 12% drop in sales while digital song downloads dropped 16%. Digital streaming and full album downloads dropped by 6%.

How is it that a music genre that appears to be thriving, pumping, and on fire be struggling so much in album sales? Some are pointing to the recent shift in country music style, separating from traditional country and focusing more on the partying and dancing girls. Some say it is country musicians are focusing more on touring and less on producing quality albums.

What do you think? Are you surprised to hear that there has been a dip in country music sales? What do you think the problem in 2015 was? What would you like to see change?

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