Chevy Hires Luke Bryan As New Brand Ambassador!

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The one thing that every country guy (and every country girl for that matter!) can't resist is an awesome truck.  So, when Chevrolet approached Luke Bryan to be their new brand ambassador, of course he was going to say yes!  

Chevrolet has retired their longtime spokesperson, Kid Rock, in favor of going in a brand new direction. Chevy’s Vice President of marketing has called this new partnership “a natural fit,” especially since the brand itself is so near and dear to Luke’s heart (anyone remember his song “Chevrolet” from 2013?).

Fans of country music everywhere seem to have strong emotional ties with the Chevy brand, and Chevy will be returning the love by sponsoring Luke Bryan’s new farm tour, a series of concerts that will be performed on small rural farms instead of in traditional venues.

If you ask us, we’d say that this is a match made in country music heaven!

Check out this project they did together and let us know what you think in the comments below:

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2 Responses

Karen Schmidt

October 23, 2016

This will most defiantly help Chevrolet sell a lot more cars, trucks!!! It would convince me?

Chelsea Audette

September 12, 2016

Good pic. Luke’s gunna make Chevy proud ?

Or Without Facebook

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